Market Research Online Community: Chocolate Line Extension
Despite high brand recognition and customer loyalty, a brand constantly needs new impetus to remain competitive in the market. We investigated for a chocolate manufacturer what kind of impetus the brand needed to be attractive, especially to younger, emerging target groups.
Food for Thoughts from Insights about Food
In addition to a population-representative survey, it is important to develop vivid, qualitative insights into Gen Z and their attitudes and values towards nutrition, food and cooking.
FMCG long-term community
The full range of services, including consulting, methodology development, community health management, implementation of various projects, analysis, reporting, recommendations, and strategic and operational conclusions.
8-country social media study on food ingredients
For our client, ingredients such as sugar, antioxidants, genetically modified organisms (GMOs), and others in their products are a major global issue. We investigated how consumers, experts, and other stakeholders in different countries and cultures perceive and deal with these ingredients.
Trend research on the beauty web
Together with our client, we search the social web for beauty trends. This multi-year collaboration has also resulted in a joint article in R&R magazine.
Insight. Concept writing. Concept testing. Optimization. All from a single source
Support for the launch of a dietary supplement and the further development of the umbrella brand.
What makes Gen Z tick? Qualitative research provides answers.
Dispelling prejudices and stereotypes about Generation Z. What makes Generation Z tick? And what does a beverage brand need to do to win them over with products, marketing, and communication?