Two out of 250: Kerstin and Oliver named to the Insight250

They say you should quit while you’re ahead. We’d rather keep going.

Our spring was already quite something. First came the GOR Impact & Innovation Award, then two TOCii Awards at succeet in Wiesbaden. We assumed the trophy shelf could take a break for a while. Apparently not.

Kerstin and Oliver have been named to the Insight250 2026. Each year the list honours 250 leaders and innovators in market research, analytics and evidence-based marketing, from more than 50 countries. Honourees are nominated first and then confirmed by an international jury.

What makes us especially happy is that this list doesn’t reward a method or a single project. It recognises people who move the way our industry thinks and works. To us, that means curiosity, conviction and a little courage pay off. Understanding instead of guessing. Research as an art form: Qunst.

To be fair, this honour doesn’t belong to just two people. It belongs to the whole Q team, and to the clients and partners who are brave enough to try new things with us. Thank you!

And before anyone asks: no, we’re not planning to win a Nobel Prize. For now. 😉

👉 See all Insight250 honourees: insight250.com/winners

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