Sometimes the SWR just turns up at the office and this time, it was all about Squishies. SWR editor Giuseppa Spatola and cameraman Marius visited us at Q Agentur für Forschung in Mannheim to talk with Oliver Tabino about the current Squishy hype.
As a trend and social media researcher, Oliver explained how small impulses can turn into major hypes, which mechanisms drive trends, and why social media often acts as an accelerator. Whether it is Squishies, Stanley Cups, or the next TikTok trend, the exciting question is always the same: why does everyone suddenly want to join in?
Read more in this SWR article. It is in avaiöable only in German language.
And if you want to see Oliver in action: the TV feature is available in the SWR media library from minute 45.