Social media monitoring for a pharmaceutical company
A global pharmaceutical company wants to understand how patients, healthcare professionals (HCPs), and other stakeholders discuss treatment options and different medications for a chronic disease online. The company is about to launch its own drug and needs insights into how these discussions are evolving.
Social listening to immunotherapies: A multi-stage approach for relevant insights.
A fundamental study on the perception of immunotherapies in oncology and the development of topics and trends on the web.
Evaluation of innovation and communication projects
Measuring and evaluating innovation and communication projects is a crucial yet challenging task. Together with our client’s project team, we developed, measured, and evaluated KPIs for a multi-year, global innovation and communication project, aiming to quantify the added value generated by the project.
Social media benchmarking and competitive analysis
Competitive analysis in the (social) web.
Using data science methods to identify patient journeys and patient needs
Development of the study design, application of different data science methods and final evaluation.
Analyzing lung cancer posts with AI
Consulting, conception and implementation of an insights data pipeline with a dashboard based on social media posts on a medical indication.