A global pharmaceutical company wants to understand how patients, healthcare professionals (HCPs), and other stakeholders discuss treatment options and different medications for a chronic disease online. The company is about to launch its own drug and needs insights into how these discussions are evolving.
Digital touchpoint analysis, early detection of critical discussions, influencer analysis, development of arguments for PR and marketing, and identification of different digital stakeholder groups and their perspectives.
We first conducted a comparison of various monitoring tools. Then we selected a tool provider for our client and set up continuous monitoring. We also developed a customized reporting system, which is updated regularly. Furthermore, we are responsible for adverse event reporting as researchers.
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