Despite high brand recognition and customer loyalty, a brand constantly needs new impetus to remain competitive in the market. We investigated for a chocolate manufacturer what kind of impetus the brand needed to be attractive, especially to younger, emerging target groups.
Consumer insights for a successful line extension of a premium confectionery manufacturer.
Over several weeks, we followed young consumers in their daily lives with a research community to uncover their chocolate rituals. Through interaction with them, prompted by new concepts, competitor products, communication tools, creative tasks, and more, we laid the foundation for a comprehensive insights handbook. Furthermore, we were directly involved in the development of new products and initiatives.
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