Developers, marketers, and top management should embrace consumer centricity and put customers at the center. The goal is to create authentic, lasting experiences and insights into the lives and daily routines of (potential) customers.
Close collaboration with the client’s insights team to manage internal expectations and to balance the high time investment with the expected output and added value.
The conception, organization, and execution of so-called Experience Days. These are multi-hour in-home visits with observation and interview phases, designed to immerse oneself in people’s lives using all senses.
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