For our client, ingredients such as sugar, antioxidants, genetically modified organisms (GMOs), and others in their products are a major global issue. We investigated how consumers, experts, and other stakeholders in different countries and cultures perceive and deal with these ingredients.
Inspiration for product development and communication of a global player in the beverage industry.
By combining qualitative, quantitative, and social media expertise, we developed a unique digital ingredients map. Using our proprietary crawler, we identified stakeholder groups from eight countries, spanning from America to Asia, and mapped their networks on a digital map. We captured the relevant content, conducted random content analyses, and created SWOT analyses.
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