A fundamental study on the perception of immunotherapies in oncology and the development of topics and trends on the web.
Continuous insights for the digital PR, digital marketing, and patient affairs teams of a globally operating pharmaceutical company. This approach was presented at the MedMen conference, among other events.
A tailored, three-stage approach developed in collaboration with the client. First, digital landscaping, i.e., a basic survey of the most important sources and stakeholders on the web and a visualization of the network as well as different stakeholder clusters. Second, a netnographic baseline study to identify topics as well as linguistic codes within different stakeholder groups, e.g., patients, healthcare professionals, trade publications, financial websites, etc. Third, conducting continuous listening with the ability to analyze the different stakeholders separately. Reporting includes quantitative and qualitative aspects and recommendations.
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