Conceptualization and implementation of design thinking workshops with the aim of developing new, innovative formats and services for a TV broadcaster.
Format development and service design as a collaborative process with our customer teams.
In traditional design thinking settings, the development of personas plays a crucial role. In this project, we tailored the various process steps because we conducted in-home interviews and participant observation with different target groups (personas) prior to the design thinking workshops. This comprehensive understanding of the target groups’ needs simplified the ideation and prototyping process.
Description…