Evaluation of innovation and communication projects

Industry:
Pharma
method(s):
Consulting & Strategy

Measuring and evaluating innovation and communication projects is a crucial yet challenging task. Together with our client’s project team, we developed, measured, and evaluated KPIs for a multi-year, global innovation and communication project, aiming to quantify the added value generated by the project.

The Challenges

Measuring, securing, and evaluating the success of innovation and communication projects of a global player in the industry.

Our solution

Together with the team, we developed success indicators from strategic goals, defining, measuring, and documenting concrete outcomes. In this way, abstract strategic goals were transformed into a system of KPIs that guides planning and design, quantifies success, and records results and lessons learned for future use.

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