Dispelling prejudices and stereotypes about Generation Z. What makes Generation Z tick? And what does a beverage brand need to do to win them over with products, marketing, and communication?
Consumer insights for successful brand management and strategy of a premium brand in the beverage industry.
Insights and inspiration gained through immersion in the target audience. Featuring ethnographic shadowing, in-depth interviews, co-creative groups, meet-my-friends sessions, and cultural probes, filmed by a camera team, documented, and presented with over 300 film clips.
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